As mobile apps continue to take over our everyday lives, SCRUFF, the two-year-old online social-network for bears, jocks and guys across the street, has just stepped up its game with a brand new iteration, SCRUFF variation 3.
We cruised co-founder Johnny Skandros and got him to unlock home elevators the organization, its effect on gay life and where he’s taking SCRUFF next.
Just exactly What made you choose to introduce SCRUFF?
We thought about the sorts of dudes I liked and understood that many of these had been scruffy. It’s a title that encompasses the bear community but could likewise incorporate a diverse array of guys. My buddy and co-founder Eric Silverberg and I also established it in July 2010. We have experienced a reaction that is overwhelmingly positive the name additionally the brand since day one, and now we recently became the top-grossing homosexual software when you look at the iTunes App shop!
How come you might think it rose above many of this other geo-locational apps that are social?
вЂњScruffвЂќ is really a term that is hot evokes a picture this is certainly popular with a large amount of different dudes. Take a look at our international grid and you will see just what we meanвЂ”lots of scruff and non-scruffy guys aswell, that will be great. Plus, SCRUFF is still perhaps one of the most feature-rich apps on the marketplace, so we’ve become better yet because the launch of SCRUFFf Version 3 this thirty days.
Plus, we’ve had a few celebrity promotions, including Babydaddy from Scissor Sisters and [UK rugby star] Ben Cohen, whom both took pictures in our SCRUFF t-shirt. We have also sponsored a few of the biggest gay activities in the nation, like Folsom Street Fair, Lazy Bear and Bearracuda.
SCRUFF became a tremendously community that is diverse welcomes all kinds of homosexual guys. We usually see dudes being no-nonsense and possess profiles being authentic. We now have plenty of athletes, army dudes, students, geeks, and guys across the street.
What exactly are a few of the brand new features you’ve launched?
We have launched more a dozen brand brand new features with SCRUFF 3, but my favorites would be the search that is advanced and private records. Our people could constantly search guys in other geographies, nevertheless now they are able to filter by attributes name that is like age, relationship status and, yes, even human anatomy locks! With personal records you can effortlessly share more photos easily with guys you prefer. a list that is full of are obtainable at Scruffapp / new/
Many people say apps like SCRUFF and Grindr have utterly changed just how homosexual men socializeвЂ”that they have killed nightlife, for instance. Do you would imagine that is true?
I do believe homosexual apps have really assisted the bar scene. SCRUFF may be a terrific way to promote a conference or club up to a mass market, and we see brand new activities put into our calendar for a day-to-day foundation. Gay males nevertheless wish to head out and possess products, meet individuals, party, and socialize along with their buddies. Neither apps nor the world-wide-web will alter that. Our present party at Legends Club in Manchester, England, received above 850 individualsвЂ” party that is largest they will have present in a decade. [Ed. note: view a video clip associated with the party below]
How has SCRUFF changed since you and Eric established it? We have gotten among the biggest homosexual internet sites in the planet, with more than 2.5 million downloads spanning across 180 nations and 6 continents, and our latest numbers place us into the top 0.0001% of most apps from the iTunes App shop. SCRUFF normally probably the most worldwide gay social relationship solution available to you: Our users have aided us convert SCRUFF into 10 various languages, including French, Russian, old-fashioned and simplified Chinese, German, Greek and also Ara bic.
We likewise have probably one of the most active homosexual Facebook pages on the net, with over 150,000 members across our pages, and we’ve seen our subscriber count double when you look at the previous half a year. I frequently post updates about our company, occasions, or life that is just gay basic back at my individual web page and on our software page. I believe using social networking in order to connect with our users is valuable, and Twitter is now an effective way them see a personal side of SCRUFF for us to connect to our members and let.
Where would you see your self SCRUFF that is taking in future?
SCRUFF will likely be reinvesting in its tablet variations to essentially use the brand new form facets and better displays which have been launched on iOS and Android. We also intend on doing a whole lot more within the means of tips and discoveryвЂ”we have actually plenty of data we could used to help our people find guys they like more easily. We also intend on enhancing our activities part to even make an better connection between our people and real-world venues both in their hometowns and travel locations.
What is your summer seem like?
I will be venturing out and fun that is having! We concentrate on activities we organize and promote,like the Manchester celebration, and SCRUFF and we additionally produce a cameo in Bear City 2, therefore i’m going to be doing various activities and film-festival appearances come july 1st.
On a far more individual note, have actually you came across anybody unique on SCRUFF?
I have this concern a serious bit I’ve definitely had my reasonable share of enjoyable being solitary in new york. Nonetheless, I’m prepared for a constant boyfriend or LTR. We dated some guy recently for 2 months, but absolutely nothing serious solidified and so I’m right right back in the marketplace complete force!
You hear that boys? Find Johnny and an incredible number of other guys worldwide on SCRUFF.